Ugo Dance is not just a brand for fair-trade and handmade pole clothing it is much more. Ugo Dance is a passion project that unites passionate women all over the world. Our pole clothes are produced in Colombia from women for women. Ugo Dance is not just a brand but a passion from founder Maria. Maria founded this brand for pole dance wear out of a passion and combined her story with unique products.
And who better to tell the story behind Ugo Dance pole clothes than the founder herself:
Ugo Dance – A Personal Pole Dance Brand
Since I arrived in Rome ten years ago, I always wanted to do a different sport, one that would stimulate me more than my usual group classes in the gym. After a long search, I found my home at VERTICAL DOLLS and started my pole dance practice. My new passion was born!
During this time, I had the privilege to meet super talented women who inspired me to believe in my dreams and take the leap and create my own pole dance clothing line. So I used my experience to start a new dream. I already sold swimwear and was a personal shopper at the time. I wanted to change the little or non-existent variety of outfits for pole dancing. It was my goal to stress the importance of finding the perfect fit and being able to practice pole dance in total comfort while still looking great.
In 2016 during one of my trips back home to Colombia, I contacted a group of four women. All of them being heads of their households, mothers, and very inventive and crafty. They joined me in my quest.
Our vision of creating a product to make women feel comfortable and safe created by women who have a passion for creating and sewing each of our garments by hand, using high-quality materials and unique prints.
And there it was: We created our first collection!
Why is the Brand called Ugo Dance?
In UGO DANCE, one can find the words “you go dance” or the name and of my bull terrier UGO. This Dog is not just the name and logo of the brand. His strength and love inspired me to connect with the community of pole dancers around the world. This connection reached from our personal coaching of our pole friends (during our visits to schools or through our digital channels) to choose the perfect one for your body, as well as being an active part as a sponsor of international competitions, pole camps, and events. Ugo was part of the whole journey and is a friend of all pole dancers.